Gender Stereotypes

This article is about the effect gender stereotypes has on children epically on television. Advertisers use negative stereotypes in commericals and tv shows and those stereotypes sometimes rub off on the audience that is watching the show or commercials. There is not much research that has gone into studying the effects of such stereotypes on children but it has been proven that it is only the negative stereotypes that stick with them. Although, the way that the media has portrayed women and men has changed a lot in since the past. The women have always been the ones to be staying at home in these very elaborate gowns (early 1900) but now they are out in the world working and keeping up with things that they would never be expected to do.

Women now have so much responsibility and i think the way the media portrays them, is actually positive in some ways. In the past, the thought of a single mother would never exist. Women were always relying on a man for all the financial support, and now women support themselves and there children on their own. However, I do not think it is right that certain people are targeted through certain commercials. Seniors being targeted in commercials for a reverse mortgage, or targeting the lower class in cheap beer commercials. I think that the media has a way of twisting stereotypes for there economic advantage.
Stereotypes in Advertising